Archive for August, 2009

T.S. Eliot was dead wrong

August is the cruellest month. And September is a close second. At least in academic libraryland. But enough with butchering lines of poetry for my own purposes. That’s not why I came here today.

I came here because my personal blog is now becoming sporadic just like everything else. The past two weeks have been a study in infrequency with sporadic writing sessions, sporadic meetings, sporadic sleeping, sporadic meals. I can’t even seem to finish reading a blog post. I can’t complain really because the masochist in me loves the chaotic periods, but it is a bit overwhelming to go from a quiet lazy summer day in the library to a sudden onslaught of people, meetings, work, and stress.

And of course teaching. Next week I will be teaching nine classes, three introductory tours (piece o’ cake) and six upper-level political science classes. The “Lynda” students encounter on the tours is usually a different “Lynda” from the one political science students get. The tour version of me is some annoyingly enthusiastic doppelganger that I often don’t recognize. Actually, the real me would probably want to smack around the “tour version” of me. The political science students get the me that has had to do the exact same assignments and conduct the exact same research to get the exact same degree. They get the authentic me, I guess. They are the reason I stayed in academia after all.

In college I aspired to be a teacher, not of high school students, but at the college level. I blame bell hooks and her book Teaching to Transgress for inciting such madness. I went to a PhD program in political science because I wanted to teach. Three years later I realized that I had made a huge mistake. I had taught twice–I was a Teaching Assistant! after all–and I knew absolutely NOTHING about teaching. Zero. Later when I entered library school I was a rare LIS student who took a class in library instruction and information literacy where I learned about learning styles and educational theories. I practiced with my peers and spent time observing others. It was the most training I have ever received in instruction. I was also amazed how much time librarians spend talking and writing about teaching compared to the “teaching faculty.” Now entering into my third year in my position I spend a good deal of my time with instruction—large groups, small groups, one-on-one. My path was definitely circuitous but I finally got here.

Staying with the theme of randomness, this blog post has no overarching point except to say that I love teaching. And I was thrilled to see that the latest post on In the Library with the Lead Pipe was about teaching. Carrie Donovan’s Sense of self: Embracing your teacher identity is like a mini call to arms for all the academic librarians out there about to start the fall semester. She makes the case for authenticity in our teaching by “[p]utting away the “persona” of teacher and disclosing more of the personal.” While this is so hard to do in our one-shot sessions, I definitely take home her point.

When I first started teaching library instruction sessions, I would write out full sentences for every portion of the session (I didn’t read it, thank goodness). I would have the exact details of every search I would conduct, knew what search terms would be successful and pick out the exact citation for discussion. The students would see a polished example of research without failure. I was the embodiment of A BIG FAT LIE. Period.

Research is messy and iterative and at times frustrating. Sometimes you are successful and sometimes the databases conspire against you. But once you start seeing the patterns—in the names, in the ideas—it becomes euphoric. I remember the first time I conducted real research in college and hit that moment of connection. I was researching air pollution regulation in Central Europe and read everything I could find. I was sitting in my bedroom floor with all of this stuff spread out around me when I realized that I finally got it, that I was capable of creating something interesting (if not groundbreaking) from all of that research. I love to see my political science students enter that space with their work. And I love that I might be able to serve as a guide on their journey. It is rare, but it makes the stress and the cruelty of August (and September) so very worth it.

Required Reading: Marketing Today’s Academic Library

After reading a College and Research Libraries News blurb about Brian Mathews, the author of Marketing Today’s Academic Library, I began to see his name all over the blogosphere. I decided it was fate and I needed to read his book. Admittedly I didn’t start reading with much enthusiasm (because the topic has plenty of coverage in libraryland), but this book is a fantastic guide to understanding basic marketing principles and should be required reading for anyone involved in library marketing efforts.

I knew I would like the guy after reading his description of “becoming ubiquitous”. As a support institution for the academic life of our students we focus so intensely on courses and assignments and lose sight of the larger institution and its life. He argues that we need to engage with the lives of our students to communicate with them effectively.

I can appreciate such an argument because I have a unique relationship with my institution. I was an undergraduate in the 1990s; later I got a job as a staff member and entered graduate school. After grad school I became a faculty member. I have been on this campus over ten years. I know the university and its challenges very well. While knowing the campus too well can have drawbacks, I’m often dismayed by the lack of campus awareness in my library. In many ways this is what Mathews is arguing for—engagement with our communities rather than just attempts to sell ourselves to the communities.

The challenge is that engaging with the community requires a lot of commitment, work, and creativity. It isn’t as simple as throwing out a new bookmark or flyer geared “for the undergraduates”. Luckily Mathews’ book provides excellent guidance for understanding our student populations and planning a user focused marketing campaign. He also provides great examples and recommendations throughout. Also I was really happy to see the chapter “Measuring Your Impact”. He gives concrete advice for the admittedly difficult part—evaluating your efforts. For example he suggests response based marketing—asking users to visit a website for “more information” – as a simple measure of a campaign’s impact. The key consideration is that he suggests multiple approaches for assessment rather than relying on one old stand-by.

One challenge for me is that a few of his examples rely on a particular understanding of the organization of the library. In his library (assumedly modeled on Georgia Tech), there are “fun” collections such as movies and music CDs. There are also video cameras, coffee shops, and much more. At my university the movies and rental video cams are housed in the Teaching and Learning Center, a separate entity from the library. The Music Library has music CDs but they are not in a browsable collection and students need special permission to take them out of the building. We have a fun reading collection that I certainly love, but I’m a geek who likes books. Needless to say we don’t have an in-house coffee shop. While this is a minor point, it may take a bit of creative thinking to relate some of his examples to your own particular setting. Just don’t get demoralized trying to live up to (what sounds like) the coolest library ever.

Additionally a committee approach to implementing his ideas would be effective but everyone would need to be on the same page (and preferably familiar with the book). I tried to convey some of his arguments in my marketing committee meeting, but it is difficult to describe his approach to people who haven’t read it. I would encourage any marketing committee to read this book as a group and have a giant brainstorming session afterwards (Brian can thank me for increasing his circulation numbers). Seriously, it would be worth the time. And considering it is a short and fun read, it won’t require a lot of effort!

Have you read Marketing Today’s Academic Library? If so, what did you think? What ideas do you have for library marketing?


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